Investing.com -- JetBlue Vacations (NASDAQ: JBLU ) has announced an expansion of its cruise offerings, enabling customers to earn more rewards and partner benefits. This includes the introduction of standalone cruise bookings, which do not require an additional flight or product purchase. The company aims to provide high-value options to customers planning their next sea vacation.

This expansion also includes new cruise partners, enhanced loyalty benefits, and simplified group booking capabilities. The latter allows multiple cabins to be booked under a single reservation, making trip planning for families and friends more convenient. To earn TrueBlue points and tiles towards Mosaic status, each traveler must enter their name and TrueBlue number at the time of booking.

To celebrate the expansion, JetBlue Vacations is offering a limited-time 2X tiles promotion in March. TrueBlue members can earn double tiles on any cruise booked by March 31, 2025, for sailings departing by December 31, 2025. This offer applies to both standalone cruises and package bookings, helping travelers achieve elite status faster while enjoying JetBlue’s signature travel benefits.

JetBlue Vacations’ standalone cruise purchases allow customers to earn TrueBlue points and tiles at the same rates as Flight + Cruise packages. This initiative enables customers who live near a cruise port or prefer to arrange their own transportation to enjoy the company’s personalized customer service. Customers can also earn loyalty points from both JetBlue and the cruise line, maximizing their benefits with each sailing.

JetBlue Vacations is adding MSC Cruises and Princess Cruises to its existing partners, which include Carnival (NYSE: CCL ), Royal Caribbean (NYSE: RCL ), Celebrity, and Norwegian Cruise Line (NYSE: NCLH ). These new partnerships offer travelers a wider selection of ships, destinations, and onboard experiences.

Jamie Perry, President of JetBlue Travel Products, stated that the booming cruise market made it the perfect time to enhance the TrueBlue program for their most loyal customers. He emphasized the benefits of earning both airline and cruise loyalty points, asserting that it’s hard to imagine booking a cruise anywhere else when customers can maximize their rewards with JetBlue.

This expansion follows JetBlue Vacations’ entry into the cruise market in 2021 when it first introduced flight and cruise packages. The company continues to broaden its services and products, aiming to become a trusted travel partner that offers customers more ways to book and earn rewards across all types of travel.

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