Investing.com -- Adtech company, AppLovin (NASDAQ: APP ), is reportedly approaching a deal to sell its games unit to Tripledot Studios for $900 million, according to Business Insider, citing anonymous sources familiar with the matter.

Tripledot Studios, a London-based mobile games developer valued at $1.4 billion, is known for its popular mobile games. Neither Tripledot Studios nor AppLovin have commented on the potential deal.

While AppLovin has traditionally been associated with the gaming community, its recent surge in stock value has been driven by a shift towards attracting e-commerce advertisers. The company is now looking to concentrate solely on advertising and leave the game development sector.

AppLovin’s game studios, which include Lion Studios, Machine Zone, and Magic Tavern, have created more than 200 free-to-play mobile games such as "Popsicle Stack," "Project Makeover," "Game of War: Fire Age," and "Mobile Strike."

In a February filing for its latest quarterly earnings update, AppLovin disclosed that it had reached an "exclusive term sheet agreement" with an undisclosed private company to sell its games studio. The deal, expected to close by the second quarter, consists of $500 million in cash and $400 million in equity, subject to customary purchase price adjustments.

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