Investing.com -- TKO’s UFC has inked a multiyear partnership with technology giant Meta, marking the first time UFC has named an Official Fan Technology Partner and an Official AI Glasses Partner.

This news was followed by a 1.3% rise in TKO’s premarket trading.

The partnership will encompass a range of Meta’s products, including Meta AI, Meta Glasses, Meta Quest, Facebook (NASDAQ: META ), Instagram, WhatsApp, and Threads.

Threads has been designated as an Official Social Media Partner of UFC and is set to become the "primary destination" for the UFC community.

As part of the partnership, Threads will host exclusive content and facilitate fan conversations. Additionally, UFC and Meta are collaborating to develop a new fighter rankings system. The details of this system are yet to be disclosed.

This partnership represents a significant move for both UFC and Meta, as they expand their reach and influence in their respective industries.

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