Investing.com -- Pandora (OTC: PNDRY ), the world’s largest jewelry brand, has iscussed financial implications due to the recent decision by the U.S. to impose tariffs on goods imported from several countries. The countries primarily affected include Thailand, Vietnam, India, China, and others.

The total impact of these tariffs, announced on 2 April 2025, is estimated to be a gross amount of approximately DKK 1.2 billion per year. The in-year impact for 2025 is projected to be around DKK 700 million, prior to any mitigating actions taken by the company.

A substantial part of the potential gross impact, DKK 250 million, is associated with goods that are eventually sold in Canada and Latin America but are distributed via the U.S. Pandora anticipates being able to fully offset this DKK 250 million impact related to Canada and Latin America within the next 12 months.

The company is actively exploring further mitigation strategies to address the potential remaining DKK 950 million impact. These strategies include considering price increases and adjustments to the supply chain set-up.

The Royal Thai Government has expressed a willingness to engage in constructive dialogue with the U.S. administration, a development which Pandora is noting.

Pandora will continue to closely monitor the situation, including discussions between the U.S. and the countries impacted by the tariffs. The company will provide updates on its mitigation measures, and potentially revise its 2025 EBIT-margin guidance, as the situation evolves.

Pandora, headquartered in Copenhagen, Denmark, employs 37,000 people worldwide and sells its jewelry in more than 100 countries through 6,800 points of sale, including over 2,700 concept stores.

Shares of Pandora are down 11% Thursday.

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