Investing.com -- Apple Inc (NASDAQ: AAPL ).’s newly appointed Siri engineering chief, Mike Rockwell, is undertaking a significant overhaul of the voice assistant’s management team. The move is part of an effort to revitalize the Siri project, which has faced a series of delays and engineering difficulties.

Rockwell, who became head of Siri engineering last month, is bringing in several top members from his Vision Pro software group to replace existing leadership within the Siri team, according to Bloomberg, citing sources familiar with the matter.

In addition to these leadership changes, Rockwell is also reorganizing teams associated with speech, understanding, performance, and user experience.

The decision to appoint Rockwell as head of Siri engineering was part of a larger management reshuffling at Apple. This shift involved reducing the responsibilities of AI chief John Giannandrea and former Siri head Robby Walker. The changes were initiated by Apple’s CEO, Tim Cook, who sought new leadership in an attempt to address the project’s challenges and delays.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.