Investing.com -- Meta Platforms (NASDAQ: META ) has announced the introduction of ads in Threads, an extension of ad campaigns to a rapidly expanding community. Threads, Meta’s newest social app for public conversation, currently boasts over 300 million monthly active users, with three out of four users following at least one business.

The new ad placement, known as the Threads feed, will be automatically incorporated into new campaigns using either Advantage+ or Manual Placements. Advertisers can choose to opt out of Threads feed via Manual Placements. The ads will be initially available in select markets, with plans to expand to additional markets following further testing and evaluation.

Starting today, a select number of advertisers will begin testing ads in Threads. The goal is to aid campaign reach by connecting with the growing Threads community. Businesses can extend their existing Meta ad campaigns to Threads by simply checking a box in Ads Manager. This feature is expected to enhance the reach of businesses across Meta’s suite of apps and improve advertiser outcomes.

The initial testing phase will involve image ads appearing between content pieces in the Threads home feed for a small percentage of users.

Meta aims to help people discover businesses and content they love, with ads playing an essential role in this process. The company plans to closely monitor this small test to gauge its effectiveness before rolling out ads in Threads on a larger scale.

In order to ensure the relevance of the ads, Meta focuses on delivering ads where people are engaging with content. Measures such as surveys are in place to understand what ads people enjoy and to deliver what feels most relevant to them.

Threads users will also have controls on the ads they see, including the ability to understand how their information is used for ads and the option to change their experience. For instance, if users see an ad they don’t like, they can skip the ad, or tap the menu on the post to hide or report it.

Meta reaffirms its commitment to brand safety and suitability on Threads. The company is set to test an inventory filter for ads in Threads, a brand suitability control already in use for Facebook and Instagram Feed and Reels in over 30 languages. This AI-enabled feature allows advertisers to control the sensitivity level of the organic content their ads appear next to. More information about third-party verification solutions and support for additional languages will be shared in the coming months.

Meta’s Monetization Policies, which outline the type of content that can appear next to an ad, will also apply to Threads. Content that violates Meta’s Community Standards will not be eligible for ad adjacency.

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